La Riche Directions Semi Permanent Hair Dye in PlumPlum is a divinely dark purple shade, with a good balance of warm and cool tones. This sumptuous plum shade creates a vibrant deep purple colour on bleached hair, but can also be used to dye unbleached hair to a slightly subtler dark purple.
Please note that for hygiene reasons we cannot accept returns on this item except in the unlikely event of a manufacturing fault.
I recommend this product
Great if you want this colour forever
I used this and it was a nice aubergine colour, and after 2 or 3 washes it turned blue and green and 2 months on my hair is stained and it won’t come out with bleach, hair removers etc