La Riche Directions Semi Permanent Hair Dye in Poppy Red

Stunningly vibrant, Poppy Red is a gorgeous red shade that's perfect for adding a shock of colour to your look. It's warmer toned than Rose Red, and slightly lighter and brighter than Pillarbox Red. This dye is best when used on light, bleached blonde hair for the most vibrant results - when applied to unbleached hair, the colour will be much more subtle.

Important Notice; Always carry out a patch test.

Please note that for hygiene reasons we cannot accept returns on this item except in the unlikely event of a manufacturing fault. 

Customers outside the UK please note: Hair dye products can attract EXTRA customs costs due to sanitary protocols in some countries, we do not recommend buying this product if you are outside the United Kingdom.