La Riche Directions Hair Dye - Semi-Permanent 34 Colour Range!

La Riche Directions Hair Dye - Semi-Permanent 34 Colour Range!

Look in the Images Gallery tab to see all the colours together!
Price in points: 170 points
Reward points: 7 points
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Quantity 4+ 8+
Price £3.20 £3.10

Semi-Permanent La Riche Directions Hair Dye

Directions Hair Dye comes in 34 fabulous colours and all of them can be mixed, allowing you to create your perfect shade with ease.
Directions semi-permanent hair colour is not tested on animals and comes in 88ml pots with a tamper proof lid.

Please note that for hygiene reasons we cannot accept returns on this item except in the unlikely event of a manufacturing fault.

* Dyes usually last between 2-6weeks and fade out gradually over time, mainly depending on how often you wash your hair. Dry shampoo can help you to prolong the colour and using a good quality conditioner can help slow fading a little.
* Directions contains NO peroxide and is thus best suited to use on light blonde or pre-lightened hair. The colour shown is based on bleached hair and may not necessarily indicate the final colour which will depend on your base colour, hair type and porosity.
* Darker shades may give a sheen of colour to darker hair but we recomend pre-lightening for the best results.
* Dye results cannot be guaranteed always try a strand test to check possible results.
* Always follow manufacturers instructions fully.

Helpful Hints:
Shampoo the hair with a pH acid balanced shampoo, this will give the hair the correct acid balance, allowing Directions hair colour to achieve the best results. Comb Directions into the hair until it emulsifies, i.e becomes frothy, the pigments will have penetrated in to the hair, lighter shades may require a little more combing. Processing time is between 15 and 30 minutes, a plastic cap will contain the heat on the hair helping to achieve a better result. Rinse the hair thoroughly away from the face with warm water until all the residue dye has been removed. All directions colours can be mixed with each other so to create your own unique shade. Directions will take faster and last longer on chemically treated hair eg permed or bleached. If more than one colour is applied the hair must be washed and dried separately, greater care must be taken when partially colouring lighter hair.

* Do wear rubber or plastic gloves when applying the hair colour.
* Do use vaseline, petroleum jelly or baby oil around the hairline to avoid staining of the forehead.
* As with all hair colours, we advise a swatch test first.

* Do not mix Directions with peroxide.
* Do not mix Directions with peroxide.
* Do not use shampoo with conditioner included.

To get more inspiration, tips and information from our Resources pages, click here.

Directions Colour:
  • Alpine Green
  • Apple Green
  • Apricot
  • Atlantic Blue
  • Bright Daffodil
  • Carnation Pink
  • Cerise
  • Coral Red
  • Dark Tulip
  • Denim Blue
  • Ebony
  • Fire
  • Flame
  • Flamingo Pink
  • Fluorescent Glow
  • Lagoon Blue
  • Lavender
  • Lilac
  • Mandarin
  • Midnight Blue
  • Neon Blue
  • Pastel Pink
  • Pillarbox Red
  • Plum
  • Poppy Red
  • Rose Red
  • Rubine
  • Silver
  • Spring Green
  • Tangerine
  • Tulip
  • Turquoise
  • Vermillion Red
  • Violet
  • White Toner
  • Wisteria

Product Information

Directions Hair Dye and Accesories

Product Characteristics

Product Type:
  • Make Up
  • Accessories
Rubine - pinker and a little darker on my hair than Dark Tulip but as always an easy application and glossy finish that lasts.
I love this range. Dark Tulip this time - really nice bloodish reddy purple sheen on my hair.
Why do I have to do this?
These colours are so good. If you use the right shampoo it lasts too
Always holds colour perfectly. So nice to use and arrived really quickly.
I've been colouring my hair for something like twenty five years; this is the best semi-permanent dye I've ever used by a country mile. It smells okay, it conditions nicely, it's easy to apply, it lasts well, and the colours I've used take even over medium/dark brown.
Been using directions for years for 2 sections in my hair. Had plum,violet,midnight blue and atlantic blue. The only 1 i was a bit disappointed with was atlantic blue cause it turns out more green than blue. Bought flamingo pink a while ago and going to try that soon.
It's a good, deep, long-lasting color which takes well on dark hair. Note that it oozes purple when it gets wet for the first few weeks, though, and your light-coloured pillowcases will be ruined.
i buy La Riche since sept 2015 i am very happy with the products and with the store ... thank you very much
I've been dying my hair for over 6 years now, and living in a small country where unnatural hair colours are rare, I know sometimes finding hair dye, not one that works, but actually finding one, can be a struggle. When I found the website I was pleased with the price-list as well as the delivery rates and ordered 2 tubs(one cerise and one turquoise). I have been a fan of the Directions hair dye for a few years now, therefore I am very pleased with my purchase. Everything was wrapped and packed very nicely in order for it not to get squished or to leak over the rest of my purchased items.
overall I am very satisfied with my purchase.
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*Please note some items, such as lingerie or swimwear, can not be returned for hygiene reasons except in the unlikely event of a manufacturing fault. Please check the product description where you'll find full details.