{"product_id":"la-riche-directions-semi-permanent-hair-dye-black-amethyst","title":"La Riche Directions Semi Permanent Hair Dye - Black Amethyst","description":"\u003cp\u003e\u003cstrong\u003eTransform your look with La Riche Directions Black Amethyst, a deep, velvety purple-black semi permanent hair dye that delivers intense, moody colour with highly pigmented results.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eUnleash your inner alternative spirit with a vivid splash of rich, dark jewel tones. Black Amethyst is a dramatic hair dye shade that creates stunning results—a deep near-black base infused with mysterious purple and plum reflections perfect for making a gothic statement. Combining high-impact pigment with a deeply conditioning formula, this dye lets you experiment with alt aesthetics, Victorian goth glamour, and dark romantic style without long-term commitment.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDesign:\u003c\/strong\u003e Easy-to-apply conditioning cream hair dye in a 100ml pot made from recycled ocean plastic.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFit:\u003c\/strong\u003e Works best on pre-lightened or bleached hair for intense purple tones, while adding a rich dark violet sheen to natural bases.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDetails:\u003c\/strong\u003e 100% vegan, cruelty-free, and ethically formulated alternative hair dye.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFeatures:\u003c\/strong\u003e Long-lasting, highly pigmented, PPD-free, and peroxide-free formula that conditions while it dyes.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Perfect for goth, romantic goth, vampire, industrial, and alternative hair colour styling.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e Rich semi-permanent cream colorant base.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eAbout La Riche Directions:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLa Riche Directions is a trusted brand in semi-permanent hair colour, known for their bold, vibrant shades and commitment to vegan-friendly formulas. Their innovative use of recycled ocean plastic packaging demonstrates their dedication to environmental responsibility.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eImportant Notice:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAlways carry out a patch test before use. Please note that for hygiene reasons we cannot accept returns on this item except in the unlikely event of a manufacturing fault.\u003c\/p\u003e\n\n\u003cp\u003eCustomers outside the UK please note: Hair dye products can attract extra customs costs due to sanitary protocols in some countries. We do not recommend buying this product if you are outside the United Kingdom.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"Default Title","offer_id":64238514110841,"sku":"DIRECTIONS-2007","price":3.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0254\/8137\/9917\/files\/Rich-Natural-Pot-Black-Amethyst.jpg?v=1786636578","url":"https:\/\/www.katesclothing.co.uk\/products\/la-riche-directions-semi-permanent-hair-dye-black-amethyst","provider":"Kate's Clothing","version":"1.0","type":"link"}