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Chasing the Rainbow: Kawaii & Pastel Goth Dreams

The kawaii trend has come from Japanese fashion influences and anime and cosplay style, heavily shared on Tumblr, and revolves around everything cute: plenty of pink and pastel tones, cartoon animals, unicorns, rainbows, and super girly and nostalgic designs. Mixed with a little gothic edge in the form of platform boots, fishnets, creepy cute bat and spiderweb prints and a little more black, and you've got the pastel goth trend nailed. We have all you need for your kawaii and pastel goth inspired looks, with awesome clothing, footwear and accessories from brands such as Kawaii Angel, Banned, Demonia, Rat Baby and Nympha London. We also stock hair dye and makeup for all you kawaii kitties on Instagram!