Alternative Clothing, Footwear and Accessories
The term alternative might seem a little vague, but at heart it's pretty simple - it's a distinction from mainstream fashion. These are the kinds of clothes you can go to a gig or hang out in the park in, but we like to think underground parties and hitting the metal clubs is an option too!
We pretty much only stock smaller, independent brands, because alternative fashion isn't about showing off your labels, but you'll still recognise awesome alternative brands like ANTIBrand, Punk Rave and Dr Martens, alongside many other great providers of alternative fashion, footwear and accessories.
Alternative fashion is rooted in the music scene, counterculture, rebellion and originality, so we provide clothing and accessories to help you express all these ideas, but of course, with alternative fashion, it's up to how you dress it - there's no template for alternative style, otherwise it wouldn't be alternative!