La Riche 'Directions' Hair Lightening Kit

La Riche 'Directions' Hair Lightening Kit

Price in points: 375 points
Reward points: 15 points
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La Riche 'Directions' Hair Lightening Kit Specially formulated for use before Directions hair colours to protect hair during the bleaching process. Available in two strengths:

Current/Natural Hair ColourIndications of Colour ResultStrength Required
Light to Dark BlondeVery Pale Blonde30 Volume
Medium BrownLight Blonde30 Volume
Dark BrownWarm Blonde40 Volume
Very Dark Brown to BlackNot Recommended

Each Kit Contains
  • 75ml Cream Peroxide (30 or 40 Volume)
  • 25g Powder Bleach
  • 10ml Moisturising Shampoo
  • Instruction Leaflet
  • Disposable Gloves
  • Mixing Tray
  • Application Brush
  • Development Cap

As with all bleach products, you should always conduct a patch test to ensure you do not have an adverse reaction. BLEACH RESULTS ARE PERMANENT. By clicking the add to cart button you acknowledge that you have read and understand this statement.

Please note that for hygiene reasons we cannot accept returns on this item except in the unlikely event of a manufacturing fault.
Bleach Strength:
  • 40 Volume

Product Information

Directions Hair Dye and Accesories

Product Characteristics

Product Type:
  • Make Up
  • Accessories
If you heavily dye your hair, do expect wild colours on both your roots and ends. I dyed my hair my natural colour to give it a break from the bleach but when I went to lighten it again, my roots were platinum blonde and my ends were bright ginger (which luckily was the colour I wanted to go!) It took 3 packets for my bra length thick hair just as an indication.
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Returns - We offer a hassle free returns service* including FREE Returns for UK customers. Click here for more information.

*Please note some items, such as lingerie or swimwear, can not be returned for hygiene reasons except in the unlikely event of a manufacturing fault. Please check the product description where you'll find full details.