La Riche Directions Semi Permanent Hair Dye in FlameFlame is a rich ember colour - a lovely warm-toned mid red shade. This smouldering orangey red shade creates much more vibrant and pigmented results on bleached hair, but can be used on unbleached hair colours with darker and more subtle results.
Please note that for hygiene reasons we cannot accept returns on this item except in the unlikely event of a manufacturing fault.
I recommend this product
Vivid colour, yet to see how long it will last, but looking good for now. Great red, even covered the spots I missed with the bleach okay. Looks pretty much identical to the swatch.