Flame by La Riche Directions is a rich ember colour - a lovely warm-toned mid red shade with beautiful orange undertones. This smouldering orangey red creates a stunning, multidimensional finish that's perfect for those seeking a fiery yet sophisticated look.
Key Features:
Rich Ember Colour - Warm-toned mid red with gorgeous orange undertones
100ml Generous Size - Plenty of product for medium to long hair
Vegan Friendly Formula - Cruelty-free and suitable for vegans
Eco-Conscious Packaging - Each pot is made from recycled ocean plastic
Versatile Application - Creates vibrant results on bleached hair or darker, subtle tints on unbleached hair
Styling Tips:
For the most vibrant and pigmented results, we recommend applying Flame to pre-lightened or bleached hair. The warm orange undertones in this mid red shade create beautiful depth and dimension. If you have unbleached hair, Flame will create darker, more subtle results with a warm red tint that adds richness to your natural colour. This smouldering shade is perfect for autumn looks or anyone wanting a fiery yet wearable red.
About La Riche Directions:
La Riche Directions is a trusted brand in semi-permanent hair colour, known for their bold, vibrant shades and commitment to vegan-friendly formulas. Their innovative use of recycled ocean plastic packaging demonstrates their dedication to environmental responsibility.
Important Notice: Always carry out a patch test before use. Please note that for hygiene reasons we cannot accept returns on this item except in the unlikely event of a manufacturing fault.
Customers outside the UK please note: Hair dye products can attract extra customs costs due to sanitary protocols in some countries. We do not recommend buying this product if you are outside the United Kingdom.
Sizing varies a great deal, not only between manufacturers but also between different styles from the same manufacturer. We try and give you as much information as we can on the product descriptions. If we feel a particular style runs on the tight side, we'll let you know on the listing. You can then use the guide below to get a better idea of what size to choose. If you need any help or advise, just drop us an email or fill in the contact us form. You can also shop by Ladies Size here.
Prompt delivery and really happy with the product, great colour and leaves my hair in great condition. X
S
Sam Marshall
Great!
Vivid colour, yet to see how long it will last, but looking good for now. Great red, even covered the spots I missed with the bleach okay. Looks pretty much identical to the swatch.
Let customers speak for us
from 6029 reviews
Kate’s clothing stock amazing clothing
Kate’s clothing stock amazing clothing, most at reasonable prices. They are always a pleasure to deal with and they are very efficient both in the speed of delivery and the returning goods procedure. When you make purchases, you accrue points which come in handy when placing your next order.
The only problem that I have is that since they employed the use of the shop app, it always directs me to the shop app rather than the Kate’s clothing app.
Gorgeous dress, the sleeves drape beautifully. Checked the size guide and sized up, guide is accurate. Layers up over gothy leggings for a more autumn look.
One of thee most straight forward online shopping experiences! All products are nicely displayed with various photos and plenty of information. There are also easy to use size charts for each item, and a easy stress free returns system if an item does not fit. The checkout is easy and fast, and items are shipped very quickly. All items arrive well packaged, and unlike shops on the high street,items have not been messed about with. Shopping at Kate's clothing is always a fast, pleasant experience!
This little mesh dress surprisingly stretches to fit normal dress sizes, but being small in the packing makes it an ideal item when going on holiday as it would not take up much space and weighs practically nothing.
This is a lovely little shirt which is ideal for everyday wear or as part of an outfit for an occasion. This shirt is a nice fit, so sizing is spot on.
I have only.just come across this company. I used tp be a Goth and looking at the clothes and jewellery on the website was like a trip down memory lane. I ordered a ring and nail varnishes. I found ordering straight forward but best of all was when everything arrived. The ring fitted and was gorgeous quality and the nail varnish (cruelty-free) stayed on my nails AND looked like the pictures on the website. Thank you from the bottom of my heart.
I’m absolutely thrilled with my dress! What a bargain. It hangs so nicely, has pockets and the colour is gorgeous. It arrived really quickly. I would highly recommend and will buy from Kate’s Clothing again. Thank you!
I don’t even like pink 🤣 but was having a naughty shop and thought it was worth a punt and so glad I did, honestly I really like it, super cute on, maybe I’m converted 🩷
