La Riche Directions Semi Permanent Hair Dye in FireFire is true to it's name - a super vibrant, fiery red shade! This bright and warm red creates the most vibrant results on bleached hair, but can be used on lighter unbleached hair colours with more subtle results.
Please note that for hygiene reasons we cannot accept returns on this item except in the unlikely event of a manufacturing fault. Customers outside the UK please note: Hair dye products can attract EXTRA customs costs due to sanitary protocols in some countries, we do not recommend buying this product if you are outside the United Kingdom.
Great product with fast delivery Used on my daughter (naturally ginger) using all the orange tones and fire has given her hair a new dimension and has lasted for 6 weeks. She uses normal shampoo so I highly recommend if you want to live your one life :)