We’ve Launched a New ANTIBrand Website (Here’s Why)

March 23, 2026

So we’ve launched a brand new website just for ANTIBrand 🎉
https://antibrand.store

And I wanted to properly explain what’s changing and why.

So… why a separate site?

ANTIBrand has grown a lot over the year, it's made-to-order pieces have afforded me a wonderful amount of creative freeedom, but they work a little differently to the rest of what we sell at Kate’s Clothing:

They’re not held in stock
They’re made specifically for you after you order
They take a fair bit longer to arrive

We’ve always tried to make that clear, but when everything sits together on one site, it’s easy to miss.

And recently, that confusion led to a negative Trustpilot review, which, honestly, isn’t good enough on my part.

So instead of just tweaking wording and hoping for the best, I decided to fix the root of the issue.

The solution: clarity first

The new ANTIBrand site is designed to make everything much clearer from the start.

When you’re shopping there, you’ll know exactly what to expect:

Made-to-order pieces
Clear production times
No mixing with ready-to-ship items

No confusion. No surprises.

What’s happening next?

This is a gradual move, not an overnight switch.

Over time:

ANTIBrand products will move across to the new site
Kate’s Clothing will focus more on ready-to-ship items and other brands
Everything will keep running smoothly in the background

If you’ve bought ANTIBrand before, nothing’s changing in terms of the designs or quality. This is purely about improving the experience.

A little launch bonus (because new beginnings deserve it)

To help get things started on the new site, I’ve put together a couple of offers:

💜 £10 off when you spend £40
Just sign up to the ANTIBrand newsletter and you’ll get your code.

💜 Extra £15 off when you spend £30 (for early supporters)
For the first few orders, if you:

place an order
receive it
and leave a review for the store

…just email in afterwards and I’ll send you a £15 voucher as a thank you.

This is really about building up honest feedback on the new site and rewarding the people helping me do that.

We’re also looking for creators (the right kind)

As ANTIBrand grows, I’d love to collaborate more, but in a way that actually supports the community we’re part of.

So I’m currently looking for:

Small content creators
Independent artists
People with a strong alt / goth / alternative aesthetic

I’m putting together a competitive collaboration program, (human artists actually getting paid for their work) but the focus is very much on smaller voices, not big polished influencer accounts.

If that sounds like you (or someone you know), check out the information and get in touch:

👉 Artist Collaborators Wanted

👉 Content Creators Wanted