Kate's Blogs

Blue Hair Dye for Dark Hair: What Actually Work...

Can you go blue without bleaching dark hair? Honestly, more than you'd think. Here's what to expect, which shade to use, and how to live with the one thing nobody...

Blue Hair Dye for Dark Hair: What Actually Work...

Can you go blue without bleaching dark hair? Honestly, more than you'd think. Here's what to expect, which shade to use, and how to live with the one thing nobody...

How We Kept The Underdog Awards Fair

I'm taking a deep dive into how the Underdog Award voting works, because I think if you're asking people to trust a result, you owe them a look at the...

How We Kept The Underdog Awards Fair

I'm taking a deep dive into how the Underdog Award voting works, because I think if you're asking people to trust a result, you owe them a look at the...

Cost Per Wear: Why The Expensive Skirt Is Often...

I've been meaning to write a "cost per wear" blog for ages, then a lovely customer found a photo she'd posted on our Facebook page 10 years ago wearing a...

Cost Per Wear: Why The Expensive Skirt Is Often...

I've been meaning to write a "cost per wear" blog for ages, then a lovely customer found a photo she'd posted on our Facebook page 10 years ago wearing a...

Why Things End Up in My Clearance Section (And ...

Some of my favourite pieces I've ever stocked are sitting on the clearance rail right now, and none of them are there because there's anything wrong with them. From insisting...

Why Things End Up in My Clearance Section (And ...

Some of my favourite pieces I've ever stocked are sitting on the clearance rail right now, and none of them are there because there's anything wrong with them. From insisting...

Why We Started the Underdog Awards (And Where t...

Why we took £500 out of our ad budget and gave it to the grassroots club nights and small venues keeping the alternative scene alive instead. Plus how you can...

Why We Started the Underdog Awards (And Where t...

Why we took £500 out of our ad budget and gave it to the grassroots club nights and small venues keeping the alternative scene alive instead. Plus how you can...

Gothic Prom Dresses & Accessories: Our New Coll...

We get asked about gothic prom every single year, so we've finally built a dedicated collection for it. Here's everything you need to put together a look that's genuinely alternative,...

Gothic Prom Dresses & Accessories: Our New Coll...

We get asked about gothic prom every single year, so we've finally built a dedicated collection for it. Here's everything you need to put together a look that's genuinely alternative,...