Transform Your Look with Atlantic Blue Hair Dye

Atlantic Blue by La Riche Directions is a gorgeous and vibrant true blue shade that delivers stunning, eye-catching colour. This semi-permanent hair dye is perfect for anyone looking to make a bold statement with their hair.

Key Features:

• Vibrant True Blue Shade - Delivers a stunning, rich Atlantic blue colour
• 100ml Generous Size - Plenty of product for medium to long hair
• Vegan Friendly Formula - Cruelty-free and suitable for vegans
• Eco-Conscious Packaging - Each pot is made from recycled ocean plastic
• Versatile Application - Works best on bleached hair for vibrant results, or creates subtle tints on unbleached hair

Styling Tips:

For the most vibrant and true-to-colour results, we recommend applying Atlantic Blue to pre-lightened or bleached hair. If you have darker or unbleached hair, you'll achieve a more subtle blue tint that adds dimension and interest to your natural colour.

About La Riche Directions:

La Riche Directions is a trusted brand in semi-permanent hair colour, known for their bold, vibrant shades and commitment to vegan-friendly formulas. Their innovative use of recycled ocean plastic packaging demonstrates their dedication to environmental responsibility.

Important Notice: Always carry out a patch test before use. Please note that for hygiene reasons we cannot accept returns on this item except in the unlikely event of a manufacturing fault.

Customers outside the UK please note: Hair dye products can attract extra customs costs due to sanitary protocols in some countries. We do not recommend buying this product if you are outside the United Kingdom.