La Riche
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Plum is a divinely dark purple shade, with a good balance of warm and cool tones. This sumptuous plum shade creates a vibrant deep purple colour on bleached hair, but can also be used to dye unbleached hair to a slightly subtler dark purple. Each pot is made from recycled ocean plastic and contains 100ml of vegan friendly hair dye.
Important Notice; Always carry out a patch test.
Please note that for hygiene reasons we cannot accept returns on this item except in the unlikely event of a manufacturing fault.
Customers outside the UK please note: Hair dye products can attract EXTRA customs costs due to sanitary protocols in some countries, we do not recommend buying this product if you are outside the United Kingdom.
I absolutely love directions. I've used plum, cerise and flamingo pink. Easy to use
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All good as I've used this brand for many years. Prompt delivery as well.
Love Directions dyes. They do tend to stain, but it's easy to remove with bleach, and gives a great colour. I top it up after every three washes with a little in some conditioner. Kate's always has fast delivery and the best price on this dye.
Awesome vibrant colour but it stains everything, i'd use it again though!
I used this and it was a nice aubergine colour, and after 2 or 3 washes it turned blue and green and 2 months on my hair is stained and it won’t come out with bleach, hair removers etc
All good with the tshirt - took a while to arrive but worth the wait. Worn it to work already and had loads of lovely comments - the people at work are used to my gothic twist on work clothes 🤪 Washes well and didn't twist or shrink. Would recommend for sure!
I always use Manic Panic reds - mix vampire with rock n roll to get a lovely long lasting cherry red colour that gets compliments all the time 😊
I always use Manic Panic reds - mix vampire with rock n roll to get a lovely long lasting cherry red colour that gets compliments all the time 😊
Cute and well made, not bulky either.
So happy with my boots. They look fabulous. They are really comfortable too. Even the cat likes
Love love love. As a girl with chunky thighs I was worried these wouldnt fit but they were perfect
I'm so glad I bought this, it's gorgeous. The embroidery is great, the fabric is soft and stretchy, and the fit is really nice. I've worn it once so far (been too hot lately!) and got so many compliments about it. Really looking forward to wearing it when the cooler weather hits. The only thing that isn't 100% perfect about it is the buttons - they're a bit boring being plain shiny black plastic. They work fine, but I'll definitely swap those for some metal buttons when I find the right ones.
This is a cute hair stick. It's nice and light, unlike many that double as letter openers, so it will actually stay in your hair, and it doesn't have any annoying rough bits. If you have smoother hair than mine, you might need extra pins for all-day hold though. But it makes a cool bun, and the charm on the end is a lot of fun. Looks great too!
Cute comfy sleep mask, fits my tiny head with room to stretch. It’s not stiff or scratchy like other sleep masks I’ve had. A real travel essential (and it’s goth so win-win).
Arrived in pristine condition and looks so good on my wall. I love it 🥰
Bought this for a gift, but it's so cute that I couldn't give it away. The colours are lovely against the cream background (glad it's not white) and the size and shape are perfect for my morning coffee. It's a definite 'hug' mug.
Thought I would need a belt with this, but it actually looks really nice on its own just with some thick tights and boots. It's almost to my knees, but I am only 5ft tall so I was expecting it to be long, but love the length and how it looks on me. I'm a quite curvy size 14, and think a taller slender person may look better belted., but it definitely works for me as it is.
lovely item will bring love to my friends
lovely candles bought for friends but had t get one for myself as well.
what a lovely idea, lovely item, bought for a gift, but thinking of keeping.