La Riche Directions Semi Permanent Hair Dye in PlumPlum is a divinely dark purple shade, with a good balance of warm and cool tones. This sumptuous plum shade creates a vibrant deep purple colour on bleached hair, but can also be used to dye unbleached hair to a slightly subtler dark purple.
Please note that for hygiene reasons we cannot accept returns on this item except in the unlikely event of a manufacturing fault.
All good as I've used this brand for many years. Prompt delivery as well.
Love Directions dyes. They do tend to stain, but it's easy to remove with bleach, and gives a great colour. I top it up after every three washes with a little in some conditioner. Kate's always has fast delivery and the best price on this dye.
Awesome vibrant colour but it stains everything, i'd use it again though!