Plum is a divinely dark purple shade, with a good balance of warm and cool tones. This sumptuous plum shade creates a vibrant deep purple colour on bleached hair, but can also be used to dye unbleached hair to a slightly subtler dark purple. Each pot is made from recycled ocean plastic and contains 100ml of vegan friendly hair dye.
Important Notice; Always carry out a patch test.
Please note that for hygiene reasons we cannot accept returns on this item except in the unlikely event of a manufacturing fault.
Customers outside the UK please note: Hair dye products can attract EXTRA customs costs due to sanitary protocols in some countries, we do not recommend buying this product if you are outside the United Kingdom.
Sizing varies a great deal, not only between manufacturers but also between different styles from the same manufacturer. We try and give you as much information as we can on the product descriptions. If we feel a particular style runs on the tight side, we'll let you know on the listing. You can then use the guide below to get a better idea of what size to choose. If you need any help or advise, just drop us an email or fill in the contact us form. You can also shop by Ladies Size here.
I absolutely love directions. I've used plum, cerise and flamingo pink. Easy to use
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L
Lisa Gardiner
Directions Hair Dye
All good as I've used this brand for many years. Prompt delivery as well.
B
Bridie Newton
Excellent as always
Love Directions dyes. They do tend to stain, but it's easy to remove with bleach, and gives a great colour. I top it up after every three washes with a little in some conditioner. Kate's always has fast delivery and the best price on this dye.
A
Anonymous
Awesome hair colour
Awesome vibrant colour but it stains everything, i'd use it again though!
c
chloe
Great if you want this colour forever
I used this and it was a nice aubergine colour, and after 2 or 3 washes it turned blue and green and 2 months on my hair is stained and it won’t come out with bleach, hair removers etc
I love the sleeves on this top and couldn't resist it! The quality was excellent (as always) , delivery really quick and size was perfect - I've never had any problems with the clothes I have ordered from Kate's Clothing
My husband bought me this for my birthday. I was a little unsure as it is a much lighter shade than I normally wear, but it looks absolutely fabulous with a black lip liner. It is now one of my favourite daytime lipsticks.
This was kindly added to my order as a bonus.
I absolutely love Katie's clothing and have been a customer for a long time. With such good items and top class customer service I intend to be a customer for a long while to come.
This skirt is gorgeous! It is a bit long but nothing i cant alter myself, the sizing is good too but as I've lost some weight I bought a size too big again nothing i can alter myself. I would recommend this skirt, the detailing is gorgeous and the velvet fabric is so soft! I cant wait to style this skirt 🖤🖤
