La Riche Directions Semi Permanent Hair Dye in Plum
Plum is a divinely dark purple shade, with a good balance of warm and cool tones. This sumptuous plum shade creates a vibrant deep purple colour on bleached hair, but can also be used to dye unbleached hair to a slightly subtler dark purple.
Important Notice; Always carry out a patch test.
Please note that for hygiene reasons we cannot accept returns on this item except in the unlikely event of a manufacturing fault.
Customers outside the UK please note: Hair dye products can attract EXTRA customs costs due to sanitary protocols in some countries, we do not recommend buying this product if you are outside the United Kingdom.
I absolutely love directions. I've used plum, cerise and flamingo pink. Easy to use ,
Directions Hair Dye
All good as I've used this brand for many years. Prompt delivery as well.
Excellent as always
Love Directions dyes. They do tend to stain, but it's easy to remove with bleach, and gives a great colour. I top it up after every three washes with a little in some conditioner. Kate's always has fast delivery and the best price on this dye.