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La Riche

La Riche Directions Semi Permanent Hair Dye - Plum

La Riche Directions Semi Permanent Hair Dye - Plum

Regular price £3.49 GBP
Regular price £3.49 GBP Sale price £3.49 GBP
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La Riche Directions Semi Permanent Hair Dye in Plum

Plum is a divinely dark purple shade, with a good balance of warm and cool tones. This sumptuous plum shade creates a vibrant deep purple colour on bleached hair, but can also be used to dye unbleached hair to a slightly subtler dark purple. Each pot is made from recycled ocean plastic and contains 100ml of vegan friendly hair dye.

Important Notice; Always carry out a patch test.

Please note that for hygiene reasons we cannot accept returns on this item except in the unlikely event of a manufacturing fault. 

Customers outside the UK please note: Hair dye products can attract EXTRA customs costs due to sanitary protocols in some countries, we do not recommend buying this product if you are outside the United Kingdom.

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Customer Reviews

Based on 6 reviews
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C
Cath Harwood
Directions

I absolutely love directions. I've used plum, cerise and flamingo pink. Easy to use
,

L
Lisa Gardiner
Directions Hair Dye

All good as I've used this brand for many years. Prompt delivery as well.

B
Bridie Newton
Excellent as always

Love Directions dyes. They do tend to stain, but it's easy to remove with bleach, and gives a great colour. I top it up after every three washes with a little in some conditioner. Kate's always has fast delivery and the best price on this dye.

A
Anonymous
Awesome hair colour

Awesome vibrant colour but it stains everything, i'd use it again though!

c
chloe
Great if you want this colour forever

I used this and it was a nice aubergine colour, and after 2 or 3 washes it turned blue and green and 2 months on my hair is stained and it won’t come out with bleach, hair removers etc