Plum is a divinely dark purple shade, with a good balance of warm and cool tones. This sumptuous plum shade creates a vibrant deep purple colour on bleached hair, but can also be used to dye unbleached hair to a slightly subtler dark purple. Each pot is made from recycled ocean plastic and contains 100ml of vegan friendly hair dye.
Important Notice; Always carry out a patch test.
Please note that for hygiene reasons we cannot accept returns on this item except in the unlikely event of a manufacturing fault.
Customers outside the UK please note: Hair dye products can attract EXTRA customs costs due to sanitary protocols in some countries, we do not recommend buying this product if you are outside the United Kingdom.
Sizing varies a great deal, not only between manufacturers but also between different styles from the same manufacturer. We try and give you as much information as we can on the product descriptions. If we feel a particular style runs on the tight side, we'll let you know on the listing. You can then use the guide below to get a better idea of what size to choose. If you need any help or advise, just drop us an email or fill in the contact us form. You can also shop by Ladies Size here.
I absolutely love directions. I've used plum, cerise and flamingo pink. Easy to use
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L
Lisa Gardiner
Directions Hair Dye
All good as I've used this brand for many years. Prompt delivery as well.
B
Bridie Newton
Excellent as always
Love Directions dyes. They do tend to stain, but it's easy to remove with bleach, and gives a great colour. I top it up after every three washes with a little in some conditioner. Kate's always has fast delivery and the best price on this dye.
A
Anonymous
Awesome hair colour
Awesome vibrant colour but it stains everything, i'd use it again though!
c
chloe
Great if you want this colour forever
I used this and it was a nice aubergine colour, and after 2 or 3 washes it turned blue and green and 2 months on my hair is stained and it won’t come out with bleach, hair removers etc
I ordered this for my daughter's birthday. It arrived very quickly and is exactly what she wanted. I'm so pleased to be able to get this from a small business rather than a large global corporation. Thank you.
I'm Not A Baby & I'm Not Bats! 👻 just Brain Fogged!
Was a bit hesitant about buying a Vegan Nail Polish as bought an expensive one about 15 years ago and it was a reeking, chipped disaster. Loved this glittery green/black colour but I would use a good quality top coat as my bargain basement beauty brand one did not provide a decent shine. Cue below is picture of my chunky toed trotter but this was rush job with no base or top coat.
Pumpkin Spice and all Radioactive Unicorns Better Than Nice
Bought this to step outside my comfort zone (I am useless at the winged look, unless they're my bingo wings). Again lovely cooling and soft and dried quickly and no smudge risk throughout gig full of inflatable pink kangaroo's and pigs and ever nasty spider limbed teacher. The eyeshadow is great, so far I am very impressed with the glowing Unicorns and Team Kate for their stellar customer service
Great liquid lipstick, stayed put through painkillers, five guys (the eaterie, thank you!), a vanilla milkshake, HRT's face-melting hormones and a horde of Senior Citizen's in Itchy Sweaters at Australian Pink Floyd gig! It felt soft and velvety and had great metallic tint and best of all it didn't dry my lips up into 2 shriveled, salted slugs! As ever, Kate and team provided 'crazy diamond' standard of customer service!
What can I say? Team Kate despatched items super quick so I tried them out at an Australian Pink Floyd gig....my eldest son didn't melt into a puddle of beard fur and there were no signs of deflated pink kangaroos/pigs. Was apprehensive about the nail varnish as some of ones I tried in past were useless and flaked off instantly, this one looked great under the venue lights, next time I'll use a better quality top coat though. Pumpkin spice eyeshadow was easy to apply and felt velvety soft and looked great and the holographic shimmer was a bit hypnotic for an Neurodivergent like myself. The metallic lippy was fantastic, it stayed put through food, drink, dreadful operatics (my son's not the backing singers!) and medications and hormonal HRT horrors. The lippy came off easily with creamy remover and didn't make my lips look like shriveled dead slugs. Another totally amazing experience with collaboration of Kate's & Unicorns
I Recently purchased the Dark in Love Camazotz Vampire Bat Shaped Caplet in Black & Blood Red. This cute little capelet is such a nice little addition to almost any skirt or dress, especially for Halloween/Samhain functions. However I'll happily wear it anytime to dress up an outfit.
I bought this for a themed party but it is so gorgeous, I can wear it all the time. I ordered 2 different sizes as I wanted a slighter tighter fit. The buckel details mean that you can tighten or loosen it so it will be great for various sizes. The quality is excellent and you can easily dress it up or down depending upon which top you wear with it.
I bought this for a themed party but actually love it so much I can wear it all the time. It is super stretchy so nice and warm. The bat detail is great and the chain detail makes it stand out.
This is supposed to be roomy… and it is! I thought just the collar was distressed but the body is a bit too, really love that. I see me wearing this one often!
