Skip to product information
1 of 3

La Riche

La Riche Directions Semi Permanent Hair Dye - Plum

La Riche Directions Semi Permanent Hair Dye - Plum

Regular price £3.49 GBP
Regular price £3.49 GBP Sale price £3.49 GBP
Sale Sold out
Tax included. Shipping calculated at checkout.

La Riche Directions Semi Permanent Hair Dye in Plum

Plum is a divinely dark purple shade, with a good balance of warm and cool tones. This sumptuous plum shade creates a vibrant deep purple colour on bleached hair, but can also be used to dye unbleached hair to a slightly subtler dark purple. Each pot is made from recycled ocean plastic and contains 100ml of vegan friendly hair dye.

Important Notice; Always carry out a patch test.

Please note that for hygiene reasons we cannot accept returns on this item except in the unlikely event of a manufacturing fault. 

Customers outside the UK please note: Hair dye products can attract EXTRA customs costs due to sanitary protocols in some countries, we do not recommend buying this product if you are outside the United Kingdom.

Size Guide View full details

Customer Reviews

Based on 6 reviews
Cath Harwood

I absolutely love directions. I've used plum, cerise and flamingo pink. Easy to use

Lisa Gardiner
Directions Hair Dye

All good as I've used this brand for many years. Prompt delivery as well.

Bridie Newton
Excellent as always

Love Directions dyes. They do tend to stain, but it's easy to remove with bleach, and gives a great colour. I top it up after every three washes with a little in some conditioner. Kate's always has fast delivery and the best price on this dye.

Awesome hair colour

Awesome vibrant colour but it stains everything, i'd use it again though!

Great if you want this colour forever

I used this and it was a nice aubergine colour, and after 2 or 3 washes it turned blue and green and 2 months on my hair is stained and it won’t come out with bleach, hair removers etc