Transform your look with La Riche Directions Black Amethyst, a deep, velvety purple-black semi permanent hair dye that delivers intense, moody colour with highly pigmented results.
Unleash your inner alternative spirit with a vivid splash of rich, dark jewel tones. Black Amethyst is a dramatic hair dye shade that creates stunning results—a deep near-black base infused with mysterious purple and plum reflections perfect for making a gothic statement. Combining high-impact pigment with a deeply conditioning formula, this dye lets you experiment with alt aesthetics, Victorian goth glamour, and dark romantic style without long-term commitment.
Design: Easy-to-apply conditioning cream hair dye in a 100ml pot made from recycled ocean plastic.
Fit: Works best on pre-lightened or bleached hair for intense purple tones, while adding a rich dark violet sheen to natural bases.
Details: 100% vegan, cruelty-free, and ethically formulated alternative hair dye.
Features: Long-lasting, highly pigmented, PPD-free, and peroxide-free formula that conditions while it dyes.
Style: Perfect for goth, romantic goth, vampire, industrial, and alternative hair colour styling.
Fabric: Rich semi-permanent cream colorant base.
About La Riche Directions:
La Riche Directions is a trusted brand in semi-permanent hair colour, known for their bold, vibrant shades and commitment to vegan-friendly formulas. Their innovative use of recycled ocean plastic packaging demonstrates their dedication to environmental responsibility.
Important Notice:
Always carry out a patch test before use. Please note that for hygiene reasons we cannot accept returns on this item except in the unlikely event of a manufacturing fault.
Customers outside the UK please note: Hair dye products can attract extra customs costs due to sanitary protocols in some countries. We do not recommend buying this product if you are outside the United Kingdom.
Sizing varies a great deal, not only between manufacturers but also between different styles from the same manufacturer. We try and give you as much information as we can on the product descriptions. If we feel a particular style runs on the tight side, we'll let you know on the listing. You can then use the guide below to get a better idea of what size to choose. If you need any help or advise, just drop us an email or fill in the contact us form. You can also shop by Ladies Size here.
Purchased as a gift for my friend. She loved it, and I was very happy with the fast dispatch of the item. The necklace is excellent quality as i expected from alchemy
I was pleasantly surprised.
I did some research and consensus of opinion was to treat my hair (if not blonde), apply colour and leave for, in some cases, up to 2 hours. I have some white in my hair, but mostly light, so didn't bother. I left the colour in for 40 minutes and, wow. A brilliant turquoise, and I did not use very much of the colour as I have short hair. I have now washed it some 5-6 times and the colour is still good. So, next time, I will only leave it on for some 15 to 20 minutes so that it does not come out so dark. I would certainly recommend this product.
I just love these shoes…so cute, so original. The fit is good, on the generous side. Delivery was super quick, I can’t fault the site for service. Thank you so much!
First time buyer. Honestly no complaints. The garment was as expected, delivery was quick. Would definitely buy from Kates again and certainly would recommend 👌
This is so versatile and for the price the quality is on point. I love wearing it with a spider web yoga cardigan I have, the lace looks beautiful underneath.
I've recently got back into the goth look, and keep coming back to Kate's Clothing. Kate puts together an amazing collection, and you must look at her Unbranded web site for her own designs at brilliant prices
Lovely lace top, definitely on the **** side which is why I bought it. It's well fitted and rather sheer, depending on where the pattern sits, on mine one boob is partially covered and the other is very much out there!
With the right top/dress on top and the right **** you could go braless, I've chickened out so far and worn a bra.
Fabulously different and **** flares, tight fitting with a daring lace insert down both legs. I was unsure about the frilly bit round your hips and bum at first, but paired with a lace top and a waist clincher belt it really works. Brilliant if you're slim and tall. I'm reasonably slim but only average height, so I'm still undecided whether I test my sewing skills and take them up or just wear massive heels!
Absolutely love my new dress saving it to wear to Bristol extreme metal fest on 29th August lovely material very soft & stretchy love the eyelets & studs fits very well & can be adjusted great buy
I love shopping at Kate's cloths, and have been shopping here for a good number of years now. There have been a few short periods where, I have exhausted all the styles that speak to me personally. But I can always go back again a little later, and find new exciting items.
