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La Riche
La Riche Directions Semi Permanent Hair Dye - Cerise
La Riche Directions Semi Permanent Hair Dye - Cerise
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Cerise is a gorgeous deep magenta shade, in between pink and purple. This colour will create the most vibrant results on bleached blonde hair, and a more subtle tint on light but unbleached hair. Each pot is made from recycled ocean plastic and contains 100ml of vegan friendly hair dye.
Important Notice; Always carry out a patch test.
Please note that for hygiene reasons we cannot accept returns on this item except in the unlikely event of a manufacturing fault.
Customers outside the UK please note: Hair dye products can attract EXTRA customs costs due to sanitary protocols in some countries, we do not recommend buying this product if you are outside the United Kingdom.






Directions is my go to dye. It lasts really well. I used this cerise to make my faded blue ends more purple and it worked a treat
I buy this to just put in with my red it keeps red last longer only problem was one of tubs had small crack let's say I had clean up as it went everywhere other wise order was fine I still be using Kates as they are the best fast shipping
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Love this hair dye great shipping from Kates clothing
Prompt delivery and have used this product for years so obviously very pleased with it!
I’ve been using this brand for a long time but this is best place I’ve found to buy it, such good value! The dye it very pigmented and can be diluted to make pastel colours.