Cerise by La Riche Directions is a gorgeous deep magenta shade that sits beautifully between pink and purple. This semi-permanent hair dye creates a stunning, vibrant finish that's perfect for those who want to make a bold statement with their hair colour.
Key Features:
Deep Magenta Shade - A stunning colour between pink and purple for unique results
100ml Generous Size - Plenty of product for medium to long hair
Vegan Friendly Formula - Cruelty-free and suitable for vegans
Eco-Conscious Packaging - Each pot is made from recycled ocean plastic
Versatile Application - Creates vibrant results on bleached hair or subtle tints on light unbleached hair
Styling Tips:
For the most vibrant and intense magenta results, we recommend applying Cerise to pre-lightened or bleached blonde hair. If you have light but unbleached hair, you'll achieve a more subtle, dimensional tint that adds depth and interest to your natural colour. This versatile shade works beautifully on its own or can be mixed with other Directions colours for custom creations.
About La Riche Directions:
La Riche Directions is a trusted brand in semi-permanent hair colour, known for their bold, vibrant shades and commitment to vegan-friendly formulas. Their innovative use of recycled ocean plastic packaging demonstrates their dedication to environmental responsibility.
Important Notice: Always carry out a patch test before use. Please note that for hygiene reasons we cannot accept returns on this item except in the unlikely event of a manufacturing fault.
Customers outside the UK please note: Hair dye products can attract extra customs costs due to sanitary protocols in some countries. We do not recommend buying this product if you are outside the United Kingdom.
Sizing varies a great deal, not only between manufacturers but also between different styles from the same manufacturer. We try and give you as much information as we can on the product descriptions. If we feel a particular style runs on the tight side, we'll let you know on the listing. You can then use the guide below to get a better idea of what size to choose. If you need any help or advise, just drop us an email or fill in the contact us form. You can also shop by Ladies Size here.
Directions is my go to dye. It lasts really well. I used this cerise to make my faded blue ends more purple and it worked a treat
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Claire Ryan
Great
I buy this to just put in with my red it keeps red last longer only problem was one of tubs had small crack let's say I had clean up as it went everywhere other wise order was fine I still be using Kates as they are the best fast shipping
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C
Claire Ryan
Great
Love this hair dye great shipping from Kates clothing
L
Lisa Gardiner
Directions Hair Dye
Prompt delivery and have used this product for years so obviously very pleased with it!
A
Anonymous
Super pigmented and best price on the internet!
I’ve been using this brand for a long time but this is best place I’ve found to buy it, such good value! The dye it very pigmented and can be diluted to make pastel colours.
Really cute skirt, lovely and soft velvet with a nice elastic waist band. I'm between a size 12-14 right now and the size 10-12 fits great! I'm sure when I lose weight and be around a size 10 again, it will still fit nicely.
Great price for such a cute skirt, I really recommend it!
I love this top it is soft and slightly stretchy, I have worn it once so far and it looked great. The fit was perfect and it was extremely comfortable to wear.
I love this top! It looks great and can be worn with leggings, skirts or smart pants. Could also be worn as a clingy dress with tights and a belt as it is quite long. The bat panel accentuates the bust area in a subtle way so you can show off some cleavage in a classy manner!
The colour came out a bit more lilac and blue than the pictures, but not unpleasant. There is plenty of glitter and it works with one generous coat or two coats. This one does chip off much more easily, so a good top coat is needed.
This is a great dress, very flowy and definitely true to size (actually a bit roomy too!). Very adaptable as well to create different looks! One thing to note is the model in the pictures has a petticoat underneath the dress- I think it does need this, the last layer of skirt can be a bit flat whereas the petticoat just gives it some oomph!
