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La Riche

La Riche Directions Semi Permanent Hair Dye - Cherry Red

La Riche Directions Semi Permanent Hair Dye - Cherry Red

Regular price £3.99 GBP
Regular price £3.99 GBP Sale price £3.99 GBP
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  • Proudly Small & Independent since 2004
  • Curated by Kate - Handpicked Alt Fashion
  • No Fast Fashion - Just Lasting Style

Transform your look with La Riche Directions Cherry Red, a deep and vibrant semi permanent hair dye that delivers rich, head-turning colour with highly pigmented results.

Unleash your inner alternative spirit with a vivid splash of luscious berry-red colour. Cherry Red is a bold hair dye shade that creates stunning results—a rich, deep red with cool undertones perfect for making a dramatic statement. Combining high-impact pigment with a deeply conditioning formula, this dye lets you experiment with alt aesthetics, gothic elegance, and punk flair without long-term commitment.

  • Design: Easy-to-apply conditioning cream hair dye in a 100ml pot made from recycled ocean plastic.
  • Fit: Works best on pre-lightened or bleached hair for maximum vibrancy, but adds a lovely deep tint to natural dark bases.
  • Details: 100% vegan, cruelty-free, and ethically formulated alternative hair dye.
  • Features: Long-lasting, highly pigmented, PPD-free, and peroxide-free formula that conditions while it dyes.
  • Style: Ideal for goth, punk, vampire, and alternative hair colour styling.
  • Fabric: Rich semi-permanent cream colorant base.

About La Riche Directions:

La Riche Directions is a trusted brand in semi-permanent hair colour, known for their bold, vibrant shades and commitment to vegan-friendly formulas. Their innovative use of recycled ocean plastic packaging demonstrates their dedication to environmental responsibility.

Important Notice:

Always carry out a patch test before use. Please note that for hygiene reasons we cannot accept returns on this item except in the unlikely event of a manufacturing fault.

Customers outside the UK please note: Hair dye products can attract extra customs costs due to sanitary protocols in some countries. We do not recommend buying this product if you are outside the United Kingdom.

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