Flame by La Riche Directions is a rich ember colour - a lovely warm-toned mid red shade with beautiful orange undertones. This smouldering orangey red creates a stunning, multidimensional finish that's perfect for those seeking a fiery yet sophisticated look.
Key Features:
Rich Ember Colour - Warm-toned mid red with gorgeous orange undertones
100ml Generous Size - Plenty of product for medium to long hair
Vegan Friendly Formula - Cruelty-free and suitable for vegans
Eco-Conscious Packaging - Each pot is made from recycled ocean plastic
Versatile Application - Creates vibrant results on bleached hair or darker, subtle tints on unbleached hair
Styling Tips:
For the most vibrant and pigmented results, we recommend applying Flame to pre-lightened or bleached hair. The warm orange undertones in this mid red shade create beautiful depth and dimension. If you have unbleached hair, Flame will create darker, more subtle results with a warm red tint that adds richness to your natural colour. This smouldering shade is perfect for autumn looks or anyone wanting a fiery yet wearable red.
About La Riche Directions:
La Riche Directions is a trusted brand in semi-permanent hair colour, known for their bold, vibrant shades and commitment to vegan-friendly formulas. Their innovative use of recycled ocean plastic packaging demonstrates their dedication to environmental responsibility.
Important Notice: Always carry out a patch test before use. Please note that for hygiene reasons we cannot accept returns on this item except in the unlikely event of a manufacturing fault.
Customers outside the UK please note: Hair dye products can attract extra customs costs due to sanitary protocols in some countries. We do not recommend buying this product if you are outside the United Kingdom.
Sizing varies a great deal, not only between manufacturers but also between different styles from the same manufacturer. We try and give you as much information as we can on the product descriptions. If we feel a particular style runs on the tight side, we'll let you know on the listing. You can then use the guide below to get a better idea of what size to choose. If you need any help or advise, just drop us an email or fill in the contact us form. You can also shop by Ladies Size here.
Prompt delivery and really happy with the product, great colour and leaves my hair in great condition. X
S
Sam Marshall
Great!
Vivid colour, yet to see how long it will last, but looking good for now. Great red, even covered the spots I missed with the bleach okay. Looks pretty much identical to the swatch.
Let customers speak for us
from 5661 reviews
Really cute skirt!
Really cute skirt, lovely and soft velvet with a nice elastic waist band. I'm between a size 12-14 right now and the size 10-12 fits great! I'm sure when I lose weight and be around a size 10 again, it will still fit nicely.
Great price for such a cute skirt, I really recommend it!
I love this top it is soft and slightly stretchy, I have worn it once so far and it looked great. The fit was perfect and it was extremely comfortable to wear.
I love this top! It looks great and can be worn with leggings, skirts or smart pants. Could also be worn as a clingy dress with tights and a belt as it is quite long. The bat panel accentuates the bust area in a subtle way so you can show off some cleavage in a classy manner!
The colour came out a bit more lilac and blue than the pictures, but not unpleasant. There is plenty of glitter and it works with one generous coat or two coats. This one does chip off much more easily, so a good top coat is needed.
This is a great dress, very flowy and definitely true to size (actually a bit roomy too!). Very adaptable as well to create different looks! One thing to note is the model in the pictures has a petticoat underneath the dress- I think it does need this, the last layer of skirt can be a bit flat whereas the petticoat just gives it some oomph!
