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La Riche
La Riche Directions Semi Permanent Hair Dye - Neon Blue
La Riche Directions Semi Permanent Hair Dye - Neon Blue
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Neon Blue is an ultra pigmented and vibrant dark blue shade with a hint of violet. This cool toned deep blue shade creates more vibrant and highly pigmented results on bleached hair, but is also dark enough to tint unbleached hair with more subtle results. Each pot is made from recycled ocean plastic and contains 100ml of vegan friendly hair dye.
Important Notice; Always carry out a patch test.
Please note that for hygiene reasons we cannot accept returns on this item except in the unlikely event of a manufacturing fault.
Customers outside the UK please note: Hair dye products can attract EXTRA customs costs due to sanitary protocols in some countries, we do not recommend buying this product if you are outside the United Kingdom.




I have used neon blue for 10 years plus now. I find it is a really consistent dye in colour results and stays bright for a long time. Really easy to apply to bleached hair, just make sure you wear gloves or you may have blueish fingernails.
Love directions dye and always have done! Love their blues but this one came out sort of purple, still love the colour but was hoping for blue