Neon Red by La Riche Directions is so intense - a super vibrant, fiery red shade that demands attention! This bright and warm fluorescent red creates an electrifying finish that's perfect for those who want to make a bold, unforgettable statement with their hair colour.
Key Features:
Super Vibrant Neon Shade - Intense, fiery red with fluorescent brightness
100ml Generous Size - Plenty of product for medium to long hair
Vegan Friendly Formula - Cruelty-free and suitable for vegans
Eco-Conscious Packaging - Each pot is made from recycled ocean plastic
Versatile Application - Creates vibrant results on bleached hair or subtle tints on lighter unbleached hair
Styling Tips:
For the most vibrant and intense neon results, we recommend applying Neon Red to pre-lightened or bleached hair. The lighter your base, the more electric and true-to-colour your red will be. If you have lighter unbleached hair, you'll achieve a more subtle warm red tint. This fluorescent shade is perfect for festival looks, creative styling, or anyone who wants to stand out from the crowd.
About La Riche Directions:
La Riche Directions is a trusted brand in semi-permanent hair colour, known for their bold, vibrant shades and commitment to vegan-friendly formulas. Their innovative use of recycled ocean plastic packaging demonstrates their dedication to environmental responsibility.
Important Notice: Always carry out a patch test before use. Please note that for hygiene reasons we cannot accept returns on this item except in the unlikely event of a manufacturing fault.
Customers outside the UK please note: Hair dye products can attract extra customs costs due to sanitary protocols in some countries. We do not recommend buying this product if you are outside the United Kingdom.
Sizing varies a great deal, not only between manufacturers but also between different styles from the same manufacturer. We try and give you as much information as we can on the product descriptions. If we feel a particular style runs on the tight side, we'll let you know on the listing. You can then use the guide below to get a better idea of what size to choose. If you need any help or advise, just drop us an email or fill in the contact us form. You can also shop by Ladies Size here.
Great product with fast delivery
Used on my daughter (naturally ginger) using all the orange tones and fire has given her hair a new dimension and has lasted for 6 weeks. She uses normal shampoo so I highly recommend if you want to live your one life :)
Let customers speak for us
from 5967 reviews
Amazing colour 😍
Love this addition to my collection, so much closer to the look I was expecting when I bought the last one. Really vibrant and pops in sunlight.
I have ummed and aahed about dying my hair a neon colour for ages. I'm usually a hot pink/ blueish-purple kinda gal but lately neon accessories and make-up has been catching my eye. I coloured a few strands amongst my go to plum earlier this year and fair to say I loved it. And it glowed in the dark! My hair is extremely short, thick and grows quickly, so every time I touched up my roots I found myself adding more and more neon green to the undercut and tips. Loads of people (including my mum - a rarity!) have said that this colour suits me, and that I "light up" whenever I'm complimented (pun not intended). A few months later and I have a full head of neon green hair and feel uniquely amazing every day. Just waiting for my sponsorship deal from Stabilo 😂
The dye has superb staying power over pre-lightened hair, following cold washes with paraben/sulfate free shampoo. It fades to a pastel green but vibrancy is my thing so that doesn't last long 🤣 Highly recommend.
I got this on a bit of a whim, and I'm so glad I did! It's super soft! It's thin enough to be worn in a heatwave but easy to add layers to for cooler weather too, and it's a really flattering shape!
I bought this dress for a wedding where I was a bridesmaid and could choose my own dress.
It is absolutely gorgeous.
The fabric is lovely and it’s very well made. I love all the details.
It looks and feels expensive without breaking the bank.
A piece I think I will have forever. 🖤 Thank you.
Simply classic. It's rather short (So you can elongate it with a lacey petticoat/slip skirt underneath), but it's so comfortable. I'm amazed at how cozy it is. It floofs out just the right way and fits to your shape so stunningly. Honestly I wouldn't sleep on this one! It's perfect for those fellow floofy dress lovers!
So unique~! I love how this has become my most "colourful" dress in my wardrobe. The dress is quite mini and I would recommend wearing with a petticoat/leggins underneath.. But it's so versatile. I've mixed a corset over the top, waist belts, jackets.. all sorts and it takes customizing so well. The back is also has a ribbon to "Tighten" it up back there if you wanted more shape.. It doesn't have boneing however so be aware of not over tightening. It also fastens with a invisible side zip.
So beautiful. The fabric is abit stiffer than I anticipated but honestly its been so lovely to wear this summer. I love the bow front that also hangs elegantly along the front.
I am 5''3 and I find the length not too long. The cutouts in the lace is so good for ventilation too. It's honestly been a gamer changer for me this summer to keep cool but also still feelin my gothic self~
unbelievably gorgeous dress, but be careful with the sizing! read the actual chart pictured because i ordered a small and it was more like a size 6 than a size 10 lol. the team at kate's were so lovely and dealt with my return very quickly. best goth shop around :)
