Plum by La Riche Directions is a divinely dark purple shade with a good balance of warm and cool tones. This sumptuous plum creates a stunning, rich finish that's perfect for those seeking a sophisticated yet bold purple look with beautiful depth.
Key Features:
Divinely Dark Purple Shade - Sumptuous plum with balanced warm and cool tones
100ml Generous Size - Plenty of product for medium to long hair
Vegan Friendly Formula - Cruelty-free and suitable for vegans
Eco-Conscious Packaging - Each pot is made from recycled ocean plastic
Versatile Application - Creates vibrant deep purple on bleached hair or subtle dark purple on unbleached hair
Styling Tips:
For the most vibrant deep purple results, we recommend applying Plum to pre-lightened or bleached hair. This shade can also be used to dye unbleached hair to a slightly subtler dark purple, adding rich dimension to your natural colour. The balanced warm and cool tones make this shade incredibly versatile and flattering.
About La Riche Directions:
La Riche Directions is a trusted brand in semi-permanent hair colour, known for their bold, vibrant shades and commitment to vegan-friendly formulas. Their innovative use of recycled ocean plastic packaging demonstrates their dedication to environmental responsibility.
Important Notice:
Always carry out a patch test before use. Please note that for hygiene reasons we cannot accept returns on this item except in the unlikely event of a manufacturing fault.
Customers outside the UK please note: Hair dye products can attract extra customs costs due to sanitary protocols in some countries. We do not recommend buying this product if you are outside the United Kingdom.
Sizing varies a great deal, not only between manufacturers but also between different styles from the same manufacturer. We try and give you as much information as we can on the product descriptions. If we feel a particular style runs on the tight side, we'll let you know on the listing. You can then use the guide below to get a better idea of what size to choose. If you need any help or advise, just drop us an email or fill in the contact us form. You can also shop by Ladies Size here.
I absolutely love directions. I've used plum, cerise and flamingo pink. Easy to use
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L
Lisa Gardiner
Directions Hair Dye
All good as I've used this brand for many years. Prompt delivery as well.
B
Bridie Newton
Excellent as always
Love Directions dyes. They do tend to stain, but it's easy to remove with bleach, and gives a great colour. I top it up after every three washes with a little in some conditioner. Kate's always has fast delivery and the best price on this dye.
A
Anonymous
Awesome hair colour
Awesome vibrant colour but it stains everything, i'd use it again though!
c
chloe eddy
Great if you want this colour forever
I used this and it was a nice aubergine colour, and after 2 or 3 washes it turned blue and green and 2 months on my hair is stained and it won’t come out with bleach, hair removers etc
Honestly, I'm not the smallest guy, so I was surprised this came in my soze (and bigger). It's well made, the material is comfortable, and the lace up section offers plenty of opportunity to alter the fit. Would definitely recommend this one, regardless of your gender.
I was expecting less. They exceeded everything a good solid weight, really sharp detail, egg quality piece of cat. They hold my books. Absolutely brilliantly. Unlock the part at a great price and the postage was just impeccable literally 2 days and they were on my drawers.
These boots are every witches dream... Sturdy, well made, comfortable, waterproof, black as a cat at midnight at new moon and perfect for crushing the patriarchy. Ideal for covens, moots, sabbats or just looking stylish and spooky down the high street, the pub or scaring the pants of the local vicar.
Really cute skirt, lovely and soft velvet with a nice elastic waist band. I'm between a size 12-14 right now and the size 10-12 fits great! I'm sure when I lose weight and be around a size 10 again, it will still fit nicely.
Great price for such a cute skirt, I really recommend it!
I love this top it is soft and slightly stretchy, I have worn it once so far and it looked great. The fit was perfect and it was extremely comfortable to wear.
