La Riche Directions Semi Permanent Hair Dye in Poppy RedStunningly vibrant, Poppy Red is a gorgeous red shade that's perfect for adding a shock of colour to your look. It's warmer toned than Rose Red, and slightly lighter and brighter than Pillarbox Red. This dye is best when used on light, bleached blonde hair for the most vibrant results - when applied to unbleached hair, the colour will be much more subtle.
Please note that for hygiene reasons we cannot accept returns on this item except in the unlikely event of a manufacturing fault.
I recommend this product
Cool hair dye
I have been using this for years...never fails