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La Riche

La Riche Directions Semi Permanent Hair Dye - Rubine

La Riche Directions Semi Permanent Hair Dye - Rubine

Regular price £3.99 GBP
Regular price £3.99 GBP Sale price £3.99 GBP
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  • Proudly Small & Independent since 2004
  • Curated by Kate - Handpicked Alt Fashion
  • No Fast Fashion - Just Lasting Style

Achieve a stunning deep pink-red with La Riche Directions Rubine — a rich, vibrant semi permanent hair dye that looks its best on light or bleached blonde hair.

  • Beautiful pink-based dark red shade
  • 100ml pot  vegan friendly formula
  • Made from recycled ocean plastic
  • Semi permanent no peroxide needed
  • By cult favourite brand La Riche Directions

Important: Always carry out a patch test before use. For hygiene reasons, returns cannot be accepted except in the case of a manufacturing fault.

International customers: Hair dye products may attract additional customs costs in some countries. We recommend this product for UK customers only.

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  • 5 stars: 2 (67%)
  • 4 stars: 0 (0%)
  • 3 stars: 0 (0%)
  • 2 stars: 1 (33%)
  • 1 star: 0 (0%)
E
Elaine Wilson
Lovely Ruby Pink

I'm known as the lady with pink hair and Rubine is my go to dye for a deep ruby pink. (My natural hair is white so colours are always light but bright on me). I often mix Rubine with Dark Tulip if I want a deeper darker hue.

S
Sarah Clifton
Beautiful condition

Left my processed ends shiny looking and vibrant and still took to my darker, natural hair.

K
KAREN WILLIAMS
Rubine is not red at all - Its bright pink!!!

If you're looking for a lovely pink colour, this is the dye you need! I was hoping for results similar to the photo used, but no. Bright pink. No matter how long you leave it on there, your hair will be pink, not red. Gutted. (Did make my hair nice and soft though!)