La Riche Directions Semi Permanent Hair Dye in RubineRubine is a beautiful pink based dark red dye. This deep, rich, colour looks its best when used on light, bleached blonde hair.
Please note that for hygiene reasons we cannot accept returns on this item except in the unlikely event of a manufacturing fault. Customers outside the UK please note: Hair dye products can attract EXTRA customs costs due to sanitary protocols in some countries, we do not recommend buying this product if you are outside the United Kingdom.
Left my processed ends shiny looking and vibrant and still took to my darker, natural hair.
If you're looking for a lovely pink colour, this is the dye you need! I was hoping for results similar to the photo used, but no. Bright pink. No matter how long you leave it on there, your hair will be pink, not red. Gutted. (Did make my hair nice and soft though!)