Ultra Violet is a vibrant purple with blue tones. This lovely colour creates the best results on bleached hair, but can be used to tint lighter unbleached hair too. Results vary depending on hair type and porosity.
Key Features:
Vibrant Purple Shade - Beautiful purple with blue tones
88ml Size - Plenty of product for medium to long hair
Vegan Friendly Formula - Cruelty-free and suitable for vegans
Eco-Conscious Packaging - Each pot is made from recycled ocean plastic
Versatile Application - Best on bleached hair, can tint lighter unbleached hair
Styling Tips:
For the most vibrant and true-to-colour results, we recommend applying Ultra Violet to bleached hair. This lovely shade can also be used to add a beautiful purple tint to lighter unbleached hair. Results vary depending on your hair type and porosity.
About La Riche Directions:
La Riche Directions is a trusted brand in semi-permanent hair colour, known for their bold, vibrant shades and commitment to vegan-friendly formulas. Their innovative use of recycled ocean plastic packaging demonstrates their dedication to environmental responsibility.
Important Notice:
Always carry out a patch test before use. Please note that for hygiene reasons we cannot accept returns on this item except in the unlikely event of a manufacturing fault.
Customers outside the UK please note: Hair dye products can attract extra customs costs due to sanitary protocols in some countries. We do not recommend buying this product if you are outside the United Kingdom.
Sizing varies a great deal, not only between manufacturers but also between different styles from the same manufacturer. We try and give you as much information as we can on the product descriptions. If we feel a particular style runs on the tight side, we'll let you know on the listing. You can then use the guide below to get a better idea of what size to choose. If you need any help or advise, just drop us an email or fill in the contact us form. You can also shop by Ladies Size here.
Have used directions for 35 years now. This colour is stunning and leaves your hair in really good condition. Delivery was really fast and the product was well packed, as well as being competitively priced when compared to other sellers. Will definitely be ordering again, thank you!
J
Jean
Directions Ultra Violet
Gorgeous inky violet colour. Seems to fade slower than Directions Violet. Will definitely use again.
Shipping from Kates Clothing is super quick so can order with confidence evert time
Let customers speak for us
from 6080 reviews
These are the cutest and best bloomers ever
These are the cutest and best bloomers I’ve ever seen available for sale. They have volume, they fit perfectly, and they’re incredibly flattering which is a huge issue I’ve had with bloomers in the past. They’re literally perfect.
Absolutely stunning piece at an even more stunning price...if that's possible. I mean look at this beauty! It's sleek, it's **** and it's steampunk. Really the clearance sale price is just the clockwork cherry on the top.
Beautiful top amazing quality great fit and excellent price this is my 3rd purchase this month I was very impressed with Kate's customer service would highly recommend many thanks.
Gorgeous jacket. I got this in a Small in a uk 8 to 10 and its a nice fit. I would recommend sizing up if want thicker layers underneath . Details on the back are a nice addition as has a long ribbon which can be adjusted. Not a winter cold weather coat as its short and not overly thick but layered with jumpers under would work . Has chain details which just make the whole look of this a gothic must.
Lovely, cosy, and very stretchy! This is a great layer for the autumn on my 5'4 body! I'm normally a 14/16 and it stretches across so I can wrap myself in it. It would nice to have an optional clasp or toggle to close it for extra cosiness, but it's amazing as is! 100/10 recommend :)
Fast delivery time and great packing. Superb condition and fantastic quality item, thank you - exactly as pictured / described. Quite a bit larger than I was anticipating, but I suppose that's understandable, given the contents. Really well made, unusual and a great item for a gift. Highly recommended.
