Directions Hair Dye - Bright Semi-Permanent Colour

Directions hair dye is a cult favourite for bright, bold colour at a great price. Loved by punks, goths and alternative crowds for decades, Directions offers vibrant semi-permanent shades for every mood - from neon brights to deep, dramatic tones.

Shop Directions hair dye by colour

A long-standing favourite in the alternative scene, Directions by La Riche is known for fun, expressive colour at a great price - with several cult-status shades loved by hair dye aficionados.

  • Purple hair dye - including the legendary Plum shade, a firm favourite for rich, wearable purple.
  • Green hair dye - vibrant greens like Alpine Green that deliver bold, unmistakable colour.
  • Blue hair dye - strong, bright blues that are ideal for experimenting and mixing.
  • Neon & fluorescent hair dye - playful, high-impact shades that glow under UV and are perfect for festivals and club looks.

Want to browse beyond this brand? Head back to our vibrant semi-permanent hair dye collection to explore all colours.

Directions hair dye - bold, vibrant semi-permanent colour

Directions hair dye has been a staple of the alternative scene for generations. From punk gigs to gothic clubs and festival fields, it’s the go-to choice for anyone who wants bright, expressive hair colour without spending a fortune.

Known for its huge shade range and reliable pigment payoff, Directions specialises in vibrant semi-permanent hair dye that lets you change your look as often as your mood.

Why choose Directions hair dye?

  • Vibrant semi-permanent colour at an accessible price point
  • Huge range of bright, bold and alternative shades
  • Deposit-only dye - no developer required
  • Perfect for experimentation, colour layering and mixing
  • A long-standing favourite in punk, goth and alt communities

How Directions semi-permanent hair dye works

Directions is a semi-permanent, deposit-only hair dye. That means it coats the hair rather than permanently changing its structure. There’s no peroxide or developer involved - just direct colour applied straight from the pot.

For the brightest, most true-to-shade results, Directions colours work best on light or pre-bleached hair. On darker hair, you’ll usually get a subtle tint or coloured sheen rather than full neon vibrancy.

Choosing your Directions shade

Directions is famous for offering a colour for every occasion, including:

  • Electric blues, teals and turquoise shades
  • Bright reds, oranges and fiery tones
  • Vivid purples and pinks
  • Greens from toxic to emerald
  • Neon and ultra-bright colours
  • Darker, moodier shades for alternative looks

Directions dyes are also popular for mixing and customising colours, making them ideal if you like to experiment or fine-tune your shade.

FAQs

How long does Directions hair dye last?

Directions semi-permanent hair dye typically lasts around 3–8 washes, depending on your hair type, shade and routine. Brighter and pastel shades fade faster, while deeper colours tend to last longer.

Does Directions hair dye damage hair?

Directions dye itself is deposit-only and doesn’t use developer, so it’s generally considered gentler than permanent colour. Any damage usually comes from bleaching beforehand rather than the dye itself.

Do I need to bleach my hair before using Directions?

You don’t need bleach to apply Directions, but if you want maximum brightness, a lighter base will give the most vibrant results. On darker hair, expect a coloured tint rather than full neon colour.

Can I mix Directions hair dye colours?

Yes - Directions colours are often mixed together to create custom shades. This makes them especially popular with people who like experimenting. Patch testing is recommended, especially when mixing.

Is Directions hair dye vegan or cruelty-free?

Yes, La Riche Directions hair dye is 100% vegan and cruelty-free. The semi-permanent conditioning formula contains no animal products, is never tested on animals, and is PETA-certified. These dyes are free from ammonia, peroxide, and PPD, making them a popular, ethically conscious choice for vibrant, direct-application hair colour.

How can I make Directions colour last longer?
  • Wash hair with cool water
  • Use sulphate-free or colour-safe shampoo
  • Wash hair less frequently
  • Avoid excessive heat styling
  • Top up colour as it fades

Directions hair dye at Kate’s Clothing

Directions has earned its place as an alternative hair dye essential - reliable, expressive and endlessly versatile. Whether you’re experimenting for the first time or topping up a long-term signature colour, Directions delivers bold results without breaking the bank.